trinorthlighting - 4:42 pm on Jun 6, 2007 (gmt 0)

PPA conversion information could be very useful to publishers and is something even yahoo should work on.

Think about it, your a publisher and you write about widgets. There are three sites that sell widgets on the internet and your povided with this infomation:

Site 1- has a 4% conversion rate
Site 2- has a 2% conversion rate
Site 3- has a .01% conversion rate

Would that help you in the choice of pay per action ads you would put on a site to help the advertiser make a sale and the publisher to cash in on a conversion?

Of course there are other factors, but if any advertising service could do a little estimation with conversion percentages and $$ paid for a conversion to the publisher, then you would have a choice that would make the publisher happy and the eCommerce site would be happy due to completed sales.

Take it one step further, the advertising service could update conversion %'s weekly due to seaonable changes once they have some history.

Big reason why PPA failed in the past, advertising service did not have conversion data and the publisher did not have conversion data as well. Times are changing though, its a race for the almighty advertising dollar and since internet advertising is growing, who ever gets it right first will see a huge influx of $$