- - Yahoo
- -- Yahoo Search Marketing Pay Per Click Advertising
- ---- Your Click Charges to be Based on Quality of Traffic
europeforvisitors - 12:34 am on Jun 6, 2007 (gmt 0)
|Google is getting things right via pay per action. Smart pricing is not a good way to lure potentially new advertisers, pay per action is the way. |
Google isn't offering PPA for contextual advertising, and PPA isn't a practical substitute for for smart pricing, quality-based pricing, or--better yet--quality-based ad placement.
Thread source: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3358570.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com