eljefe3 - 1:11 am on Jun 13, 2007 (gmt 0)

Any particular reason why ads that are longer than 70 characters can't be truncated? Seems like with all your technology you could make it happen and make reducing the ad copy to 70 characters optional. Why are we being forced to spend a ton of time on this, when you could just truncate like you have done before?

Is yahoo going to give us $$ credit for wasting/spending time needed to adhere to this new policy which can be avoided merely by truncating?