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-- Yahoo Search Marketing Pay Per Click Advertising
---- Report:Yahoo's Panama Ad Program Benefits Larger Clients
jimbeetle - 2:57 pm on Mar 7, 2007 (gmt 0)Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3273839.htm
Sounds like it's basically because CTR is now factored in, not just the bid. Folks are more likely to click "Big Brand Widgets" rather than "no name widgets". Better CTR equals lower CPC needed to keep ad near the top.
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