xdude - 7:11 pm on Jan 24, 2007 (gmt 0)

I hope, but am not optimistic, Yahoo would do a better job than Google in ranking ad quality.

On a different note, I've noticed that keyword search on Yahoo has been yielding different sponsored ad results using different browsers (IE versus Firefox). Result on IE seems to be determined solely by bid prices, but not so on Firefox. Could it be that Yahoo has already been testing their ad quality ranking on Firefox browsers?