bigjohnt - 8:46 pm on Jan 22, 2007 (gmt 0)

It is apparent to me that the "upgrade" has absolutely nothing to do with creating greater value for either the advertiser or user.

It has everything to do with creating additional revenue to stop the radical slide of their stock by attempting to mirror and improve upon a system that works (not their own).

I have seen accounts set at the same bids and account levels before the "upgrade" (which lasted 7 - 10 days pre-upgrade) drained in one day. With no subsequent increase in sales.

This on top of the nightmare of navigation and draconian and counterproductive editorial reviews.

This system will only be attractive to the huge advertisers who do not track their results or expenditures.

If that is the goal, Y will achieve it. A dozen or two advertisers in each category, spending at ridiculous levels - unaware of ROI, except that it (search marketing) still beats banner ads.

rant off. for now.