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-- Yahoo Search Marketing Pay Per Click Advertising
---- How to Insert Dynamic Keywords


YahooSarah - 11:18 pm on Dec 28, 2006 (gmt 0)


Hey there,

A couple follow up items.

Davewray- Yes, the explanation posted above is for the new platform. If you are a current advertiser, you can request to be upgraded here:
[advision.webevents.yahoo.com...] We will try to accommodate your request.

If you aren’t a current advertiser, you can start a new account here: [signup.marketingsolutions.yahoo.com...]

eWhisper- In regards to your question: In the bulk upload spreadsheets, what's the proper formatting for keyword alt text?

Similar to the online ad submission/edit process, advertisers should use {KEYWORD: DEFAULT_TEXT} in the title/description where they want their keyword to appear. Specifically to the bulk upload tool, advertisers should then fill in a column specified for alternative text. This column must be filled out for each row in the spreadsheet with the component type specified as keyword.

Hope that helps.

YahooSarah


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