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- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo profit falls 37%; net sales up 20%


RhinoFish - 1:10 pm on Oct 19, 2006 (gmt 0)


Or make their system that monitors conversions tie back into a transparent screening tool we can use to bid tiers of ad distributors at different levels. Somehow, they need to sort out the crapola by giving us information (scoring, quality, etc). Without it, many are reducing their bids for the pool and it's killing Yahoo's overall revenues. Question remains, can they muster the will power to maintain quality or will their drive to add partners that can "get clicks" leave them empty handed losers in the search engine wars...


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