-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo profit falls 37%; net sales up 20%
Elixir - 2:43 am on Oct 19, 2006 (gmt 0)
We no longer use YSM except for branded terms. I would not run a campaing with generic keywords we lost a client over Yahoo. They simply would not believe that we did not know how bad the traffic would be. I do not take any chances any more.