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-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo profit falls 37%; net sales up 20%
Elixir - 2:43 am on Oct 19, 2006 (gmt 0)Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/3125162.htm
We no longer use YSM except for branded terms. I would not run a campaing with generic keywords we lost a client over Yahoo. They simply would not believe that we did not know how bad the traffic would be. I do not take any chances any more.
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