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Toosay - 7:24 pm on Sep 22, 2006 (gmt 0)
I advertise strictly with YSM because it's way cheaper and there's much less competition. I can also control my bids much better. I get much more bang for my buck than with Google adwords. But then again... I advertise on very expensive terms. On Yahoo! Search Marketing, I spend about 90 cents per click, and am usually on the front page of the search results. With Google Adwords, I have to spend about $4 per click to get on the front page.
HOWEVER...