marketingmagic - 5:04 pm on Sep 21, 2006 (gmt 0)

I'd say that lost revenue is due to the brutal conversion rates most advertisers experience with Yahoo. Some one else mentioned the bogus search "partners" and that also plays a large role in poor conversions, painful to use interface, constant screwups with changes to listings, etc, etc, etc...

I agree they need to change things up for both search and PPC. If the ROI isn't there customers will leave. I'm trying one last thing with my clients Yahoo PPC accounts and if this doesn't increase conversions, we're out and spending the money somewhere else. (apparently I'm not alone here.)

Oh and the class action suit probably didn't help earnings.