-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo Partners Again
gregbo - 10:22 pm on Sep 21, 2006 (gmt 0)
If it is an ad buy on NBC nationwide, you can't direct which local markets get, and don't get your commercial.
IMO, if the Y! deals were on a fixed fee CPM basis (user population determined by statistical projection of the audience), rather than CPC (where you really have no control over who or what clicks), everyone would get better ROI. The reason why the NBC deals work is because advertisers are being charged in accordance with the size and demographics of the audience they expect to get.