sem4u - 7:45 am on Aug 17, 2006 (gmt 0)

From the shareholder release:

One-Time Extended Claims Period: Yahoo! will offer advertisers a one-time extended claims period during which advertisers can submit click fraud claims for clicks dating back through January 2004. If our investigation determines that a credit is due that was not given previously, we will issue a 100% credit, which can be used however the advertiser wishes to use it. This claims process will be overseen by a retired Federal judge.

I'm not sure how this will work and it only goes back 2 1/2 years. Some people have been advertising since Go To opened for business.

Industry-Wide Click Protection Efforts: Yahoo will work with a reputable third party toward building industry-wide efforts to combat click fraud, including development of industry-wide definitions of click fraud and a comprehensive lists of identified bots.

Good but how about removing the dodgy partner sites or allow advertisers to specify Yahoo! only?

Traffic Quality Inquiry Response Times: Yahoo! will provide advertisers who submit click fraud- or traffic quality-related inquiries with a time by which they will receive the results of Yahoo!'s investigation or, if the investigation is particularly complex, a status update.

This would be welcome as it is poor at the moment.