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- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- Focusing on the Long Tail.


crobb305 - 7:53 pm on Jul 17, 2006 (gmt 0)


If I want to shoot for exact phrases (long tail), what is displayed first in the search results, the "broad match" or "exact match"?

What if the "broad match" phrase/keyword cost $3 per click, yet the "exact match" containing the same broad-match phrase cost only $.20... will the exact phrase still be listed first?


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