Page is a not externally linkable
- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo Settles Click Fraud Suit


StupidScript - 11:33 pm on Jun 29, 2006 (gmt 0)


Y'know ... reading the materials on this settlement doesn't look too good for advertisers.

Basically, Yahoo has agreed to pay the lawyers' fees of around $4.6 million dollars and they agree to extend their click fraud review period ... and that's about it. There's no $90M settlement figure like there was in the Google case, or ANY settlement figure to speak of.

rise2it ... I don't know if you're gonna get that $0.75.

I think Google should have gotten Yahoo's lawyers ...


Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/2920.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com