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-- Yahoo Search Marketing Pay Per Click Advertising
---- Yahoo Settles Click Fraud Suit


digitalghost - 1:05 am on Jun 29, 2006 (gmt 0)


Yahoo Inc. will consider refunding money to thousands of advertisers dating back to January 2004 and pay $4.95 million in attorney fees to settle a class-action lawsuit alleging the Internet powerhouse has been profiting from bogus sales referrals generated through a sham known as "click fraud."

The pertinent bit-
The agreement, given preliminary approval Wednesday by U.S. District Judge Christina Snyder in Los Angeles, doesn't limit Yahoo's liability -- one of several contrasts to a settlement reached in March by online search engine leader Google Inc. to resolve a class-action lawsuit over the same issue.

Story [businessweek.com]


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