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-- Yahoo Search Marketing Pay Per Click Advertising
---- ppc nightmare


bears5122 - 8:59 am on Jul 1, 2006 (gmt 0)


That does sound like a nightmare. I haven't had any budget problems like that with YSM. However, I've also seen the "trusted" search partners bring in a lot of fraudulent traffic. Unfortunately, it's something you have to budget into your spend. They have never been concerned with the integrity of their search partners.


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