RhinoFish - 2:57 pm on Jun 27, 2006 (gmt 0)

Content Match and Advanced Match are a hideous joke. There's HUGE risk in both. Together, they often spell disaster.

On Content, if you're crazy and use it anyhow, be extra careful with your bids. The difference between 3rd and 4th position is like the difference between my rain gutters and the Grand Canyon. If one of their partners runs a national story, your account can get swept away.