UnitedRigo - 5:45 pm on May 14, 2006 (gmt 0)

TeriGW,

I have Content Match and Advanced Match turned off. However, keep looking in your logs and you will notice that there are still "Parked Domains" and other low-quality sources that show your ads from Yahoo and bring you traffic. Yahoo has an undisclosed number of these websites that are allowed to paricipate in the Sponsored Search results. In my expereince the traffic from these websites is poor quality.