The jist - launching in the fall
E-mails sent to US and UK advertisers by YSM today.
- has been extensively tested already by advertisers, apparently with good feedback.
- ability to test adverts side by side
- much easier to navigate
- more tools to manage account
- we will need to make changes to account to deal with new system
- will be further e-mails with details in the lead up
- will feature geo-targeting
- most ads go live instantly
- new quality index (suggests you will be able to see how competitors ads do)
- launching in the fall