jeffmol - 4:02 pm on May 4, 2006 (gmt 0)

Consider... as this Yahoo lawsuit breaks (as the advertising world wakes up to how they've been being played by distributors of CPC ads)... Nextag's involvement with WhenU.

Yes indeedy. It's not limited to traditional search engines.

The below entry resulted in calls from a few CEOs (i.e. PriceGrabber wanted to be sure and distance themselves from the practice) and a very irritated WhenU marketing wonk. It relates directly to the transparency issue that is biting Yahoo in the rear. It's not limited to "traditional" search engines... it's widespread.

What's stoping advertisers from going after NexTag? Nothing IMO. They already hate them too (who cuold like somone who does nothing but help consumers play the price shopping game?).

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