-- Yahoo Search Marketing Pay Per Click Advertising
---- Class Action Suit Filed Against YSM
martinibuster - 11:37 pm on May 2, 2006 (gmt 0)
Potentially more explosive is the plaintiff's claim that Yahoo regularly uses its relationship with adware and typosquatting sites to gin up extra revenue around earnings time, alleging that the company is conspiring to boost revenue by partnering with some of the Internet's seamier characters. From the lawsuit:
"Not only have Defendants turned a blind eye to abuse of their [pay-per-click] advertising system, but Defendants knowingly have manipulated that system for their own benefit, by increasing the volume of improper advertising displays during financial reporting periods when Defendants were at risk of failing to meet investor expectations."