purefusion - 3:26 am on Apr 17, 2006 (gmt 0)
Does this mean I'm screwed? I get horrible results with Google because people who use vague terms rank better than my precise terms. On overture, if I think of a term that no one's really bidding on, I win over those who have vague matching turned on. In otherwords, say I think of the term "new home appliances" and bid 14 cents. Now someone else comes along and doesn't think outside the box like I do (sorta), they enter "home appliances" and bid 2 bucks. If they've got broad matching on, in Google they'll override me. In Yahoo, I win! It's like that because precision wins out over broad terms like this. I hope this doesn't change. Google's ad program sucks because creativity in term usage doesn't override crappy/expensive terms/bids. Booo-gle!