-- Yahoo Search Marketing Pay Per Click Advertising
---- Spyware Click Fraud Article
jpchrysler - 2:37 pm on Apr 7, 2006 (gmt 0)
As I understand Mr. Edelman's report (and please correct me if I'm in error, Mr. Edelman):
Yahoo (a) owns outright, (b) owns a minority stake in and (c) contracts with spyware producers and distributors to surreptitiously generate clicks and fake clicks outside of the search environment.
Edelman's report doesn't suggest that a or b is true. The issue at hand is that Yahoo has distribution relationships with other companies, who distribute their feed to spyware/adware apps, sometimes through intermediaries.
In the past, Overture has had direct dealings with some of the Adware companies - like Claria - but the substance of the article wasn't that Yahoo wasn't purposefully engaged in backdoor shenanigans to inflate clicks, but rather to suggest by way of documented examples that Yahoo's system is open to certain kinds of abuse.