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-- Yahoo Search Marketing Pay Per Click Advertising
---- Spyware Click Fraud Article


iblaine - 10:50 pm on Apr 6, 2006 (gmt 0)


Nice factual article and it's not surprising. It's too easy for spyware companies to rejoin ad networks run by large companies. Detection is too difficult. Companies are not incentivized to combat fraud, leading to ineffective fraud departments. Companies like Yahoo/Linkshare/CJ will continue to ignore spyware or at best lift a finger only after serious complaints. Maybe Google can stand up to spyware.

The business week article just made the frontpage of /. - good work.


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