ScottG13 - 9:41 pm on Apr 6, 2006 (gmt 0)

I've found some referers from some of the spyware sites Ben mentions. I'm putting together data right now on what i consider to be "bad partners" by comparing Yahoo.com to the rest of the referers traffic as far as page views and time spent on site.

When I get my data together, I'm going to try to get a conference call with someone important. We're a big enough advertiser that I think I should be able to get someone's ear other than our rep. I doubt they'll do anything, but I think I can make a good case for something like 50% to 30% of Overture's traffic coming from Non-Yahoo.com/MSN.com sites. The bulk of this being non-converting fraud traffic.

Ben, I don't have any specific questions. I don't fully understand the technical details of your packet tracking, but I totally get the bottom line. Yahoo is not paying attention to its resellers and advertisers have almost no recourse.

The answer is quite simple. Allow advertisers to exclude non-Yahoo.com sites. That fixes a huge mess of things for us. I have a feeling we'll never see that.