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- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- Conversion Tracking By Referring Site


ScottG13 - 3:12 pm on Mar 29, 2006 (gmt 0)


Our metrics package allows us to see sales per referrers. Nothing surprising.

Yahoo.com and MSN.com convert. Dogpile.com converts on occasion. And nothing else.

Yahoo/MSN/Dogpile make up about 81% of the Yahoo PPC traffic in March. Everything else is the other 19%. So basically 20% of our budget is getting totally wasted by garbage fraud traffic this month.

Anyone else seeing anything different? Better? Worse?


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