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-- Yahoo Search Marketing Pay Per Click Advertising
---- Bids lowered following plunging conversion rates.


wired_in_asia - 3:01 am on May 3, 2006 (gmt 0)


bostonseo

Point is that many of us THINK we need to advertise in overture US, yahoo etc... where ultimately buying decisions (according to our stats) are made via google ads.

If msn can't deliver a valid alternative, and I don't think they can in the short run, google will have the market place to themselves. Not sure if this is a good thing.

All of us are likely to fall for misconceptions, i.e. falling for the packaging. Overture US simply lost it completely. Unless they can sign up some major portal, they revenues will drop dramatically.

Just wonder how long it will take for overture DE/UK to follow.


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