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-- Yahoo Search Marketing Pay Per Click Advertising
---- Bids lowered following plunging conversion rates.


Elixir - 4:34 pm on May 2, 2006 (gmt 0)


I agree with conversion opinions here, ours have suffered nearly the same rate mentioned here and on other threads.

That said, numbers always seem to drive a point:

I represent a platinum member of YSM and am now probably going to cancel their Overture YSM account and funnel the funds to more Google and MSN ads.

Our Impressions have qua-zillion-uppled in April versus January, February and March.

Here they are:
April 2006 (Notice only 12 days):
Term= leadership training" 4/04/2006 - 4/12/2006 impressions=981,773 high clicks zero conversions spend ~$800.00
Term: managmenet training 4/04/2006 - 4/12/2006
impressions=943,035 high clicks zero conversions
spend ~$1,500.00

January 2006 (notice full month):
Term= leadership training" 01/06/2006 - 01/31/2006 impressions=2 (yes 2)zero clicks zero conversions spend ~$0.00
Term: managmenet training 01/06/2006 - 01/31/2006
impressions=8 (yes only 8) zero clicks zero conversions
spend ~$0.00

There you have it, enough said since numbers don't lie. Overture has opened the flood gates to low quality, non-converting unscrupluous partner sites.


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