-- Yahoo Search Marketing Pay Per Click Advertising
---- Bids lowered following plunging conversion rates.
JohnCanyon - 7:19 pm on Apr 28, 2006 (gmt 0)
BOSTONSEO is right. If you are able to check the referrers you're getting from Yahoo, you'll get angry, really quick when you realize 10-20% of your budget goes to crap MFA sites that are draining your budget and not providing conversions or leads.
10-20%? Our rate is 80%! We are receiving less then 20% traffic from Yahoo.com and its legitimate traffic sources.
It has gotten SO BAD we simply turned off our account, conversions have disappeared from the map starting around first week of March.