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- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- Bids lowered following plunging conversion rates.


bostonseo - 6:32 pm on Mar 22, 2006 (gmt 0)


They use content partners even when 'content match' is turned off. Even with with 'standard versus advanced' match if you bid on a keyword you are forced to pay for clicks resulting from websites you have never heard of. There is NO way to just get clicks from searches done on Yahoo.com (however you do have this option on Google).


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