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- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- Bids lowered following plunging conversion rates.


ScottG13 - 5:16 pm on Mar 20, 2006 (gmt 0)


We are a Platinum advertiser with Yahoo so I tend to get pretty good response from our rep. She is very nice and we have a friendly relationship. She recently was very helpful in getting up on terms for billing.

I've recently brought these traffic issues to her. I can show lists of "bad referers" from our analytics package. I can tell Yahoo who we do not want showing our ads because they simply do not convert.

She tells me that their is no way to ban partners from showing our ads. I've told her that I must spend less money now because they bad partners are ruining the relationship. It's realy that simple. Yahoo is ramping traffic up from bad parters to compensate for losing good converting MSN traffic. This could destroy this revenue stream for Yahoo.

Beware. Your conversion rates will be half of what they were last year this time.


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