-- Yahoo Search Marketing Pay Per Click Advertising
---- Updated Yahoo! trademark TM bidding policies
growingdigital - 8:10 pm on Feb 25, 2006 (gmt 0)
I agree with the gray area comment posted earlier. I posted this example yesterday on my blog at Revenews:
1 - Consumer searches for "Merchant A review". 2 - One of the paid search listings reads "Compare Merchant A to Merchant B" 3- They arrive at a landing page with an apples to apples comparison of Merchant A and Merchant B. 4 - The consumer is presented with more information, and makes an informed buying decision.
Each competitive trademark situation is unique, and requires an editor to make the call. Based on the past performance of the Yahoo editorial team, I would probably just come out with a blanket policy too.