dwedeking - 7:22 pm on Mar 1, 2001 (gmt 0)
Reducing the number of customers while increasing the revenue per customer can be a way to reduce your employment costs and improve profitablity as long as your revenue amount stays the same or continues to grow. I don't have the numbers that GOTO management has (or should have) to know whether this was a correct decision. Anyone who thinks that a search engine is online to make webmasters money while not making themselves money needs to retake economics 101. As SEO companies and freelancers this increases our value. As the price for online promotion goes up, the knowledge bases that we have built (and hopefully continue to build) will be worth more on the open market. It will be too costly for companies now to make the "expirements" that we made yesterday for .01 (metaphorically speaking).