I use GoTo fairly heavy....let's say well over $100/month and trying to reduce that while keeping most of the revenue that it generates. I have around 750 keywords but the majority, probably 600 are .01 Are they worth 500% more? No. Almost all are not so they will be cut and this is where a fair amount of traffic comes from. I can't afford to rank high in the $1.50 keywords. That's crazy. GoTo will not gain on my account. They will lose because I can't/won't increase what I'm paying now. The only plus is that it may bump positions up a bit as others close accounts.