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-- Yahoo Search Marketing Pay Per Click Advertising
---- Competitors Clicking on Ads
Wlauzon - 6:42 am on Feb 17, 2005 (gmt 0)Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/2316.htm
Personally, we have found that the more popular a keyword is, the poorer it performs. We concentrate on only on specific type and niche keywords now. 80% less clicks, but 50% more ROI.
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