Webmaster World Forum http://www.webmasterworld.com

Page is a not externally linkable
- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- Starting a large OV account

werty - 8:23 am on Nov 3, 2004 (gmt 0)

The more you spend the better they take care of you, which is to be expected.

As Shak mentioned you may want to get a management company to upload the list for you. You might be able to work out a deal where they do it for you as a one time fee.

Overture is not happy about these types of relationships because if a management company does not remove your account from their umbrella, you can still get access to the high quality reps that the Ambassadors and Gold/ Diamond(does this exist anymore?) advertisers get. If you are not spending the money they should not be taking care of your large campaign...it makes sense from a financial/resource standpoint.

One way around this would be if you can throw down some money and prepay an account. I would suggest calling up Overture, demand to talk to a rep, and tell them your situation. Explain to them that you are willing to prepay $XXXXX.XX if you can get a better bulk upload tool, or an account rep assisted upload.

Here is some info that will smooth out some of the details:

The bulk upload tool that Ambassador level advertisers have access to can handle 6000 rows (keywords) at a time.
If you get a rep to help you with the upload, they should be able to handle 40k a day, and they prefer that you give them the file early in the week.
If you have a good relationship with overture they can some times massage terms/creatives through the editorial team.

Uploads go through the following path in the editorial process:

Editorial process
Automated editorial process
It is actually faster to get automated editorial checks through the control center upload. You can get listings posted in as little as 30 minutes

Duplicate Check - Removal of all duplicates, buy widgets and widgets buy are they same on overture precision match.
Guideline Check - This would look for words/punctuation that you cannot use, such as Best deals in town", or "Free Shipping!!@!@!"
Automated Relevancy Check - They check the url and see if the keywords fit the page. A good way to get approval is to mention the keyword in the filename/url, in the title, in a header and in the first sentence on the page. Sounds a bit like SEO (c:

Manual Editorial Check
At some point denied listings (and certain terms) get flagged and have to get approved by hand. If you have 1000 terms all going to separate urls, that is now 1000 urls that an editor will have to hand check, if the spider cannot detect the relevancy of your landing pages.

If you submit a large upload to your rep they hand it off to the editorial department. If you are doing anything you do not want caught, I would recommend doing it on your own. Generally a rep doing an upload takes more time then the control center upload. Also the manual upload adds this nasty test:

Volume Check - This pulls any word that gets less than a certain threshold per month in search volume. I believe it is 20, but it may be less.

* Disclaimer - I have not touched an Overture account in roughly 6 months, so the numbers may be off.

Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/2202.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com