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-- Yahoo Search Marketing Pay Per Click Advertising
---- Starting a large OV account


archie_goodwin - 11:59 pm on Oct 7, 2004 (gmt 0)


figment88: we've had an overture account for over a year, but haven't spent much because we didn't have good luck in our limited testing of previous campaigns.

The campaign we want to port to Overture is a very new one (less than 2 wks old), and has had great results for us on AdWords already. In that sense we've done some testing of the water. We are confident enough to want to jump in, and will be monitoring the performance of course.

I understand that they have to be a bit skeptical of people calling them up saying "Hey, I have 40k keywords I want to put up!" They need to be prudent and can't give everyone the ability to bulk upload a bunch of terms which may not generate any clicks whatsoever. I'd be completely satisfied if they told me that I could upload 1,500 keywords today, and that if they were working out and my spend was up, they'd go ahead with the rest.

However, I totally disagree with the way they've handled the situation so far. I hung up the phone not wanting to give these people a dime of my money. Seeing that I called wanting to give them a small fortune, I think they really screwed up.

AG


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