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- Yahoo
-- Yahoo Search Marketing Pay Per Click Advertising
---- New "Advanced" Match Type From Overture


skibum - 5:54 am on Sep 27, 2004 (gmt 0)


So it sounds like it a way to charge more for the same thing if you opt-in to broad match.

As long as you can opt-out and just buy the terms you want, it should be all good.


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