-- Yahoo Search Marketing Pay Per Click Advertising
---- New "Advanced" Match Type From Overture
skibum - 5:24 am on Sep 22, 2004 (gmt 0)
Just got an email about their new "Advanced Match Type"
........Phrase and Broad match types will be streamlined into one match type: Advanced. Now it will be easier than ever to manage your account, put your business in more relevant searches and drive more qualified traffic to your site..........
These "improvements" typically mean we've found a way to charge you a lot more for the same thing. Anybody know the details of this?