The City is all Bull$*** anyway. Wall Street, Hang Seng, FTSe - the lot. All they care about is short term. How else could a £750m Profit be seen as failure and the stock price actually retreat 10% because they haven't made it to a billion........ obscene.
I'd settle for a million profit .... ;)
Y will be no different - the greedy men on the stock floor want to get bigger and better bonuses and the only way that's gonna happen is for companies like Y to increase share and capital year on year... hence we (read 'suckers' to the brokers) have to foot the ever increasing price of advertising with the leader...
hmmm wonder how long that will last?