chrisnrae - 1:34 am on Aug 11, 2004 (gmt 0)

"I for one would stop using them immediately"

I think for a lot of people/businesses, it would come down to ROI. Isn't that what PPC is all about anyway? If a good ROI is still there taking possible subscription fees into account, most people will more than likely pay the "ransom". They may not like it, but if the ROI is there, they'll probably do it.