your_store - 6:40 pm on Aug 10, 2004 (gmt 0)

I for one would pay for the industry reports that were mentioned in the survey:

Receive customized reports that offer insights into how other companies in your category are doing. Sample information may include industry trends, price per click information, conversion rates and average spend.

However, why couldn't they just offer them as a stand alone product. This whole scheme sounds like a way to force advertisers to use Sitematch.

Notice the above quote mentions conversion rates. Yesterday, Shopping.com announced they're upping their PPC rates during the back to school rush due to historical conversion data collected through their "free" roi tracker. Now Overture is saying you can buy a list of your competitors' best converting keywords. Who would have ever thought it was a bad idea to share your conversion data with the company that is selling you advertising ;)