4crests - 12:18 am on Mar 17, 2004 (gmt 0)

Zoron is correct. It ultimately comes down to 24 hour human monitoring even if you do have bid management software. Unless you don't have much action in your keyword(s).

But, it's nice to have the Bid Management Software so you don't have to watch it every minute. I set mine to monitor only during the busiest 8 hours of the day. That way my quota for changes at OV aren't wasted during slow times. During the slow times, I monitor it myself or have an employee do it every hour or so.