-- Yahoo Search Marketing Pay Per Click Advertising
---- Over adds E_MAIL as option for partners
Tropical_Island - 10:43 am on Jan 4, 2004 (gmt 0)
I just happenned to notice a small blurb below the client info after logging in.
Update to Terms and Conditions The Overture Terms and Conditions have been updated to specify distribution opportunities with affiliate partners who may use e-mail to distribute Overture listings. Please review the latest version, available by clicking on the link below. No further action is required on your part, as your continued use of Overture signifies your acceptance of these updated Terms and Conditions.
Does this mean regular search affiliates or does it only apply to "content match"? I started reading the terms and conditions and gave up. There is no link to "further information"
I know Sprinks used to do this with About.com newsletters that were topic matched however it was something you had to knowingly set up as it produced high numbers of click throughs although I have no idea if they were good ROI or not.
I really don't want my ads presented in random e-mails. This is not search and IMHO the ROI for our kind of business would be terrible.