heini - 10:04 pm on Nov 4, 2003 (gmt 0)
referring to Lycos US and Europe.
the two accounts combined are worth about $100 million in sales and $20 million in net after-traffic costs to Yahoo
So it's not that much of a deal.
I wouldn't be surprised if Lycos with all their properties would make more with Content ads than with PPC on serps.