Squirrel - 9:57 pm on Sep 8, 2003 (gmt 0)
Overture is looking for a YP partner to sell these local ads. Their VP for local search has said so. They should, instead, be talking to the local newspapers. YP will not pay ball--why should they? Newspapers, on the other hand, need something to liven up their online experience. This would do it. And newspapers have the sales force and market savvy to make it happen.