Not neccesarily. Sophisticated technologies and bright ideas don't grow on trees. It takes a talented R&D department to bring out this kind of technology, something Mapquest is not known to have.
Mapquest has remained exactly the same for at least four years now (I first heard of them in 1999). Lack of innovation can hurt a company in todays fast evolving environment. Map & Co's only chance is to buy the technology or rent it.
Remember, OV is being swallowed by Yahoo. Will Yahoo share that technology? Yahoo has their own competing map services, I doubt it.