jimbeetle - 7:17 pm on Sep 5, 2003 (gmt 0)

Just like radio was going to be dead but is a cash cow because of all the local advertising dollars out there.

A great idea, but needs a lot of work. For the term and location I tried (neither at all obscure) it seems like the geo-targeting is a bit off as the sponsored listings in the left frame are very, very general in scope. The search results themselves are very disappointing: only 4 of the first 10 had anything to do with the term (again, not obscure).

It's a great idea, this is were many advertising dollars are spent, they just have to make it work.