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-- Yahoo Search Marketing Pay Per Click Advertising
---- Bid War - What To Do?
GodLikeLotus - 12:33 pm on Aug 14, 2003 (gmt 0)Thread source:: http://www.webmasterworld.com/yahoo_search_marketing_overture_ppc/1671.htm
Its all about getting a ROI, some of my advertisers are paying around $3.00 a click-through to Overture but they can all still make good profit per sale and will therefore bid higher if and when needed.
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